Hacker News Reader

Comment by linotype | Hacker News Reader

Probably because of how much grief the Mach E got when it was first launched. “That’s not a mustang”, “it’s going to flop”, etc.

View on HN

It's an overall decent car even if Ford gave it a stupid name.

They could have called it the GT-64, seeing how it is 64 inches tall and out-accelerates the GT-40.

> how much grief

Otherwise known as "market feedback." If only the company processed it correctly they might have been able to convince people to fork over medium 5 figures to get one.

I didn’t say it was right or wrong. Just explained why it’s surprising that it’s sold more to some people.

I mean... it's not a Mustang. It has absolutely none of the Mustang ethos, and it was just an attempt by Ford to bolster the marketing of their new product. I think it was perfectly reasonable for people to object to that nonsense bit of branding.

Yeah see, I do not even desire to have a mustang but appreciate the few V6 models I have driven. They do not go anywhere particularly fast, but they do so with great noise and style.

The idea of an electric mustang is not a non-starter. Electric vehicles can be fast as hell, if not terribly noisy.

But the fact that the electric mustang looks more like a Nissan Rogue than a Mustang car always threw me.

I guess my big take-away hearing that the eMustang sold well is that most people do not care much about cars compared to car guys.

It flopped

We're in a thread about how it's outselling the original. Regardless of the silliness of the branding, it clearly didn't flop.

Right, but only in recent quarters because of heavy incentives. It's been a disaster otherwise.

https://www.macheforum.com/site/threads/slowest-selling-ev-i...

the Ford Mach E is now the slowest selling EV in US and 3rd slowest selling vehicle of any kind with a 362 market day supply on dealer lots.

https://qz.com/ford-mustang-mach-e-sales-price-cut-discount-...

the increase in Mach-E sales didn’t really start until late February when it announced price cuts of up to $8,100 on leftover 2023 Mach-Es. When the discounts hit, demand skyrocketed. Since then sales of the electric crossover have nearly tripled.

Plus, 'regular' Mustang sales are down big time as well. Last year was the worst sales numbers in the history of the car (60 years)

I wouldn't call their electric division a success if they're writing off nearly 2 billion dollarydoos in investments

https://www.theguardian.com/business/article/2024/aug/21/for...

about $6,700 per EV sold in 2024.

Reply on news.ycombinator.com