Microsoft paid $6.2 billion in cash for aQuantitive. That asset is now worthless.
That is very real red ink, even though the actual accounting for it is occurring years later. It is a massive squandering of assets.
That is very real red ink, even though the actual accounting for it is occurring years later. It is a massive squandering of assets.
A mix of desperation, and having no idea of what you're doing. Hats off for Steve Ballmer
Goog payed 2B for DoubleClick right? Funny thing is that "everybody knew" who DoubleClick was, but I'd say it was hard to find someone to have hear about aQ before the acQuisition.