They apparently paid $20 million for the use of Einstein's image: https://www.bloomberg.com/news/articles/2024-03-27/salesforc...
"Albert Einstein is one of the founders of the Hebrew University of Jerusalem. To him, the university represented a combination of the commitment to his Jewish identity and his belief in the universal values of the pursuit of truth and respect for every human being."
No paywall link: https://archive.is/2024.03.27-141124/https://www.bloomberg.c...
On the one hand, about 8% of their students are from Palestine. On the other, they’ve repeatedly retaliated against students and faculty members for protesting and making anti-genocide statements, and the university is on Boycott Divest Sanction lists.