Rust has had an almost usable implementation for affine types, and being the second coming of Ada, to win the hearths of the industry, including all major OS vendors and hyperscallers.
Go got lucky with Docker and Kubernetes rewrites, and their adoption across the industry.
So far Zig is basically Modula-2 with C like syntax, and compile time execution, relies on the same tooling that C and C++ have had for decades for use-after-free, doesn't support a binary libraries ecosystem by design, and really Bun isn't going to be the killer project that triggers a Rewrite in Zig movement.
It remains to be seen if Zig 1.0 happens, and how its adoption story at scale will be like.