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If it were just pro that would be one thing, but when I saw “Pro Max” I instantly thought of Apple.

The Taco Bell menu is several permutations of cheese, lettuce, ground beef, sour cream, and guacamole.

The marketing vocabulary includes Pro, Max, Sport, Comp, Light, Elite, XT, GT, Super, and Extra.

SuperMax Pro. Sportmax GT. Sportmax Elite GT. Comp Extra. Etc.