Big business will eventually need to abandon this old "market domination" model because of consumer demand to own physical files if things work correctly. Millions of people streaming the same movies and music over and over again is very wasteful and not sustainable in the long run, as each monthly service is a different (continually increasing) bill, it will only serve to bring bootlegging operations back to popularity in the long run... As once you download & save a digital file, it doesn't really require that bandwidth again & again per device.
Subverting Net Neutrality is just another way companies will exert greed on consumers, but in the long run, consumers will always win when they withdraw from subscriptions and these companies begin to falter.
We should be paying $25 a month for Internet service by now, and $2 to permanently buy a movie, and perhaps $4 to buy an album on memory stick. That would be the fair future... Instead, they're charging each user $24 a month just for (very limited selection) Netflix alone, and each other service is doing the same... Companies stand to lose everything in this battle because of the huge infrastructure (up-front) investments they need to make in order to operate... Customers can go back to pirating Mp3s, Mp4s, CDs, DVDs, Vinyl, and even Tape decks if need be. It's long overdue for the industry to check itself and do a reset... Bandwidth is not the real battle going on here, it's all economic.