I cannot imagine anyone having any emotional buy in for your proposal until you've came up with explicit use cases that are today not possible with Twitter.

I think Twitter as a product sucks, this is why I use TweetBot. I agree it is tedious having to do two step authentication for 3rd party clients, but i do that once.

Most consumers are driven by those celebrity-gossip services that silicon valley entrepreneurs roll their eyes at. Twitter simply peeled back the mystery (reason #34324 why Twitter is amazing) about what people talk and think about most of the time.