10 pounds of bricks is actually heavier than 10 pounds of feathers.
An ounce of gold is heavier than an ounce of feathers, because the "ounce of gold" is a troy ounce, and the "ounce of feathers" is an avoirdupois ounce. But that shouldn't be true between feathers and bricks - they're both avoirdupois.
So using the word pound without qualification is ambiguous in contexts where it’s not clear whether mass or force is meant.