But you are absolutely right on the loss of money aspect.
I can see a future where auto manufacturers lobby to make “unlocking” features highly illegal due to the DMCA or some other.
We just had a few counties discontinue emissions checks and now only do safety checks up to 30 years past which they don't inspect at all.
It's all well and good to say "you can get away with it", but the businesses selling these products can't.
Vehicle mods exist in the same sort of patchwork of "illegal to various degrees but nobody cares" gray areas that weed does.
At the end of the day enforcement is capped by political will.
Yup, especially since that many cars artificially limited to "segment" the model into more models but are basically the exact same car. Some ECU modders, at least in the EU, also play it fully legit: they'll reprogram the ECU so that you've got more power and they'll help you with the paperwork for the DIV / insurance so that it's all legal.