Whether or not people in general are aware of this issue and care about it, I think it's pretty disingenuous to characterize people as willfully giving up their privacy because they own smartphone. When stuff like this is happening on both iOS and Android, it's not feasible to avoid this without just opting out of having a smartphone entirely, and representing as a binary choice of "choose privacy or choose not to care about privacy" is counterproductive, condescending, and a huge oversimplification.