Bringing them into NATO was something that they saw as comparable to how the US might see if China or Russia formed a military alliance with Mexico, set up military bases there, and let alone then inevitably deploying nuclear weapons there. Suddenly the rhetoric about countries being free to pick their own alliances would end up as yet another mockery of the "rules based order."*
So the solution was simple - don't bring Ukraine into NATO. Hundreds of thousands more Ukrainians would be alive, EU economies would be far stronger, and Russia might even be cooled back into its early trajectories. At one point in time, Putin was even enquiring about Russia joining NATO! This isn't an enemy that we need to have, but we need to be willing to engage in mutual compromise instead of trying to operate as a global hegemon.