The idea is that when you check while awake, you will pass the awake-check, but set up a habit pattern. While dreaming, you will observe weird stuff when this happens, realize it must then you must be dreaming; you then become lucid, and can sort of control the dream, or at least be aware you're dreaming.
It may or may not have worked for me a handful of times. It certainly felt so, but only briefly, and I can't confirm it was the desired effect. Would wake up shortly after each time.