Today’s youth are more proactive with their identities these days than we were. We were and remain reactive with our identities. That preference influences what triggers the dopamine hits needed for life.
The drugs of a reactive identity culture are sugar, alcohol, narcotics, work, anything that’s a trope in movies made by boomers. These drugs have consequences that shape the user’s identity. For example: weight gain or burnout.
But the drugs of a proactive identity culture are those that drive the person’s perception of their identity. The live ahead of the consequences. Things like digital social networks, status symbols like shoes, colleges, or jobs, and anything that drives success in those status symbols. Example: Adderall helps the user study, which helps the user get better grades, which opens the door to a better college, which allows the user to flaunt that college association as part of their identity. That doesn’t mean there aren’t consequences to those drugs but those consequences aren’t tropes of modern life just yet because we’re still normalizing their outcomes.
All of this to say: sodas aren’t their thing because soda is “unhealthy” and that drags on their identity.
I wanted to echo this and say that I believe younger people create a "symphony" with their identity; picking and choosing from various sub-cultures to create a unique combination. Flexible, morphing.
Has anything else been written online about proactive vs. reactive identities, and particularly - how this has changed historically. Could it have been the case that prior to television, generations (for example "The Greatest Generation") grew up with a proactive identity culture, due to having a more proactively social culture?
— Socrates
But also I think you're falling for sample bias. The ones who don't have a billion followers are overweight and generally less healthy than previous generations.
This breeds greed for status & perceived success and 0 patience to get there. You see it here on HN all the time when talking economy and real estate - young people complaining how they they cant own some well located nice house right now, how everything is shit and their future stolen, despite stats saying exactly the opposite. Where the fuck is at least a bit of decency to wait a decade of hard effort for such a success? Thats shit for losers, nobody got time for that.
How I feel sorry for them, all the added value of technology is nothing compared to what they 'lost' or more like never experienced. At least many of them, the vocal majority, the rest goes on just like we did