Of course we do value our travelling time greatly here in Europe, hence why RyanAir is a big thing, i.e. even though we're treated as worst than cattle people still choose it because of the (low) prices and because of those much shorter travel times.
News items like this one are just propaganda pieces pushed from top to down by the mainstream media in a futile (imo) attempt to convince the uncivilised and not-environmentally friendly masses that there is a good-enough alternative to cheap flights. There isn't, cause these train-rides are both a lot more expensive and they take a lot more time compared to taking RyanAir.
Basically the well-off middle-classes and higher have become a little scared that their summer properties located just a few meters from the seashore might get damaged in any one way (rising sea levels, stronger storms etc), ditto for their other properties located in the middle of forest somewhere close to a mountain (like forest fires), and hence why they try (through the mainstream media that they fully control) to tie us down to where we currently happen to live, no more tourist-ing to Cyprus, the Cyclades in Greece or to Southern Spain in order to have a cheaper glass of beer (or several more), and, God forbid, trying to have some (short-lived) proletarian fun in this stressful life.