> I'm certainly not saying "blame the consumer", but if people really don't like ads so much (to the extent that they stop clicking on them), really disliked streaming so much (to the extent that they unsubscribe) — then why haven't they?

In my observation/bubble, people actually do:

- I rarely click on ads (though I admit the reason is typically much more mundane: nearly all ad networks don't really "get" my interests. When they (rarely) actually do, the common situation is that I recently bought such a product, and thus clearly don't need another one when the advertising networks realize my interest and show me ads).

- Many people install ad blockers.

- Many people that I am aware of who are annoyed of streaming either did cancel some subscription(s) or never got one.