I mean yeah, the music isn't the problem; a lot of music especially "back when" (in my idealised head, this may not be true) was just some guy or a small band noodling in the corner, instead of a well known artist giving a performance of their greatest hits.
"jazz improv" is probably just that, start with a generic beat / atmosphere and improvise and noodle on top of that. Sounds great to me, I wish there was more low barrier to entry live music like that. But I suppose there's no market for e.g. an in-house band working shifts for background entertainment, and they can't compete with jukebox software.