If you ask me, the Vision Pro’s sales up to this point justify discontinuation. I think that Apple is only making investments in Vision Pro because they don’t really have another long play for “the next great device form factor,” and because Meta hasn’t thrown in the towel yet Apple presumably refuses to sit back while Meta dominates marketshare for a specific type of app platform.
I think that Apple and everyone else is very aware that VR/AR is more likely than not be close to the maximum user base. Meta’s been doing everything it can to make the platform stay within impulse buy territory because they know it’s not really a purchase that potential customers are going to seriously believe that they’ll spend hours and hours every day using like a traditional game console or PC graphics card. Meta has to convince you to buy a device that they must certainly know from their own telemetry that users only interact with for a handful of hours every week.
The only reason Apple is sticking with it is that it’s a long term play and they have unlimited money. Or maybe because they refuse to give up until Meta gives up. They can’t let Meta own a computing platform out of pure business ego.