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There's nothing surprising here, it's been Apple's style for the entire time I've been working in tech - 15 years or so - to create formats that they control and preferably which only work on Apple devices.Assuming no intentional bias, it's personally hard for me to imagine how anyone could be in the industry for that long and not understand Apple's contributions to formats and other standards we take for granted.
* Apple was the first major adopter and popularizer of now-de-facto standards like 3.5" floppy drives, USB, Wi-Fi, and DisplayPort, and additionally created (and gave away) DisplayPort Mini
* Apple co-developed and popularized IEEE 1394 (FireWire), USB-C, Thunderbolt, and USB 4
* Apple created the ISO base media file format (ISOBMFF), which is the basis for MPEG-4 and many other time-based and image file formats
* Apple popularized today's most popular compressed media formats, and will do the same for AV1 (with hardware decode in M3 and newer Macs today, and Apple TV soon)
* Apple dropped a proprietary OS for the BSD-based OS used across their product line, from wearables, to mobile, to HMDs, to laptops/PCs
* Apple used its open source WebKit to advance modern web standards, and are one of the few defenders against Google's near-total hegemony of web technologies
* Apple's contributions to and investments in open-source technologies like Clang/LLVM and Swift have helped all developers directly and indirectly
Using an as-yet-undocumented projection format to argue the opposite isn't super-persuasive, since Apple eats their own dog food (sometimes for years) before promoting it to an open, generalized industry standard (e.g. "QuickTime Movie" container format).