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If you work in the SEO industry, how can you be confused by this? The majority of your "industry" only produces spam which targets search engines. Google was already getting cooked long before ChatGPT ever went live. This is one situation where AI disruption could be a good thing because if Google continues to be ruined maybe you'll get real jobs in the meantime.

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I'm not what you imagine when you think of "SEO".

Global brands need strategists who help them understand and anticipate algorithmic trends. They need consultants to manage their multilingual organic growth strategies in each local market. They have complex technical SEO questions regarding crawling, rendering, and indexing.

Your definition of SEO is understandable because a lot of the "industry" has indeed behaved poorly. But I'm in the Search industry. For now, at least.

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