Advertisers using generative AI to create ad campaigns is a diversion at best. The only use of AI advertisers are interested in is how they can embed ads directly in the personal AI assistants the world is starting to use. If a conversational AI model can be manipulated to casually mention a specific brand in its output at precisely the right moment, then that's the most accurate form of targeting, with the highest chance of engagement. AI assistants are trusted much more than any search engine, or any media we consume, so it's only a matter of time until we start seeing these integrations with mainstream models. No AI service provider will be able to resist cashing in on the advertising dollar, regardless of what their "benefit of all humankind" marketing agenda claims. They're sitting on a data gold mine much larger than the one adtech currently controls, with user demand that will eventually surpass social media and entertainment sites. The opportunity to monetize AI is enormous, and that's the next advertising frontier.
Advertising is a scourge on humanity. https://www.youtube.com/watch?v=9h9wStdPkQY