This looks like a superb move by Google, I would pick one up if I was there, regardless.

Marketing wise, it looks great, and will be a wonderful way to put Chrome in front of people who wouldn't be the type to download or even show interest in software on the internet.

These same people are those who associate the Internet with the blue E. The same people who if they get into their heads that Chrome icon = nice experience, may shell out the money happily for a chromebook which gives them what they want.

For what must be a very cheap marketing move, I don't see any negatives to this.