Yep. More generally, I have a lot of distaste that big tech are the ones driving the privacy conversation. Why would you put the guys with such blatant ulterior motives behind the wheel? But, this seems to be the US way. Customer choice via market share above everything, always, even if that choice gradually erodes the customer's autonomy.

Not that anywhere else is brave enough to try otherwise, for fear of falling too far behind US markets.

Disclaimer: I could be much more informed on the relevant policies which enable this, but I can see the direction we're heading in... and I don't like it.