This looks great! I think I need to wait for some reviews to know if the coffee is good, but I would also like to offer you some advice. Your website is very poorly designed and does not match the craftsmanship of the machine itself. The animated fonts, constant videos, lack of white space—it all adds up to something that feels like a quick design job by a mid-level design student.

Any paid template from any of the big website building companies would be better than what you have at the moment.

Also, photography-wise, as a lot of other people have suggested here, take a few steps back. Just show the whole product on a worktop, without videos. You're not Apple; it’s not iconic yet. A close-up won’t suffice. We need to see the whole thing static, not in a close-up video all the time. (The reason you’ve done this is that you’re very familiar with the design. Visitors are not—you’ve forgotten what it’s like to see it for the first time.)

I hope this comes across in the way it’s intended. The device is gorgeous; it should be treated with the respect of a good website.