> WP Engine's main function is allowing businesses and organizations to build, host, and manage websites powered by WordPress.
> During the week preceding September 22, 2024, Matt Mullenweg—founder of WordPress.com—began speaking negatively about rival WP Engine. Mullenweg gave a speech at WordCamp US 2024 that argued that WP Engine had made meager contributions to WordPress compared to Automattic, criticized WP Engine's significant ties to private equity, and called for a boycott, sparking internet controversy.[30] In response, WP Engine issued a cease and desist against what it characterized as defamation and extortion, attributing his attacks to WP Engine's refusal to pay Automattic "a significant percentage of its gross revenues – tens of millions of dollars in fact – on an ongoing basis" for what it claimed were necessary trademark licensing fees (later clarified as 8% of all revenue, payable in gross or in salaries for its own employees working under WordPress.org's direction, combined with a clause that would've prohibited forking[31]) for the "WordPress" name.[32] Automattic responded by sending its own cease and desist the next day, citing the trademark issue.[33] On October 2, 2024, WP Engine sued Automattic and Mullenweg for extortion and abuse of power, which the defendants denied.[31] As a result of the dispute, WordPress.org blocked WP Engine and affiliates from accessing its servers—which include security updates, the plugin and theme repository, and more—on September 25, 2024, a day after its trademark policy was updated[34] to ask against usage of WP "in a way that confuses people", listing WP Engine as an example.[35] Following backlash, access to WordPress.org was temporarily restored until October 1 to allow WP Engine to build its own mirror sites two days later,[36][37] which the company did.[35] On the 12th, WordPress.org replaced the listing of WP Engine's Advanced Custom Fields (ACF) plugin on the WordPress.org plugin directory with a fork called "Secure Custom Fields" citing a guideline that empowers the foundation to "make changes to a plugin, without developer consent, in the interest of public safety".[38] On October 7, 2024, to align the company's stance, Mullenweg announced that 159 employees—8.4% of Automattic—had quit in exchange for a severance package of $30,000 or six months of salary, whichever is higher, with the condition that the resigned would not be able to return.[39] The next week concluded another offer of nine months' salary to attempt to placate those who could not quit for financial reasons,[40] though with only four hours to respond and the added term of being excluded from the WordPress.org community.[35]