In that case it doesn't seem it's really the "owner" of that hardware..
This is in theory. In practice, as demonstrated by the article, these assurances are not bulletproof.
So I was referring to the case where there exists an entity that has some equivalent of "private keys" that makes it possible to control the TEE/attestation..
I would think as long as the manufacturer and the operator are not the same entity then the danger in that regard would be mitigated.