The entire point is to protect against those (like the owner of the hardware) who have physical access.
This is in theory. In practice, as demonstrated by the article, these assurances are not bulletproof.
So I was referring to the case where there exists an entity that has some equivalent of "private keys" that makes it possible to control the TEE/attestation..
I would think as long as the manufacturer and the operator are not the same entity then the danger in that regard would be mitigated.