OpenAI has completely pivoted to a Product company (vs a Model / API company)
The minute they switch to API is the time their userbase realizes that OpenAI neither has the best model nor the most cost-effective one nor the fastest one.
So, their business strategy is subscription and bundle a bunch of products and market it to the mass.
They have a brand "chatGPT" recognition and they'll milk that.
Sam is more of a Steve Jobs than a Bill Gates personality or at least wannabe