For the PFOF skeptics, there isn’t that much money in pfof on liquid large cap stocks.

For the founder, have you thought about doing away with the 1$ for friction reduction while you scale given how tough the switching decision can be?

For the founder, have you considered using ACAT in incentives as a differentiated acquisition tool?

For the founder, are their “moments” people often switch their brokerage you could target aggressively? Ie I imagine Johnny software, 28 , is a hard sell to sit down and port their holding over from fidelity to save a couple of BPS, but maybe people starting their first job? Setting up a retirement plan? What’s your target “moment”?