The relevant context is that Mozilla is now an adtech company. Reuter's coverage over noyb complaint over illegal "PET" adtech: https://www.reuters.com/technology/mozilla-hit-with-privacy-...

Mozilla buying out an adtech company: https://blog.mozilla.org/en/mozilla/mozilla-anonym-raising-t...

Mozilla has also been lending its credibility and whitewashing Meta's "PET" measuring standards at W3C. More on this, from Mozilla: https://blog.mozilla.org/en/mozilla/privacy-preserving-attri...