Also, is this an example that illustrates why craigslist refuses to redesign their site? A redesign really could spell the end of craiglist like digg.
Also, is this an example that illustrates why craigslist refuses to redesign their site? A redesign really could spell the end of craiglist like digg.
IMO, the larger problem was one of philosophy. Was the site primarily designed for people generating the traffic or those receiving it? How do you deal with people gaming the system? Digg chose to side with the people gaming the system, presumably because it was a more obvious path to profitability. (Digg had a large staff and ridiculously high burn rate) Prior to the v4 redesign, however, there was at least the illusion that regular users' submissions and voting mattered. Digg v4 simply eliminated the roundabout of gaming the system by making votes almost irrelevant; publishers and marketeers could simply pipe all of their content directly to the top of the frontpage by gathering a sufficiently large number of followers. It made the site little more than a pseudo-RSS frontend for content farms.
Reddit has been successful by fighting a vigorous, if behind-the-scenes, war against spamming and gaming. It may be regressing toward the mean, but at least it's a mean defined by the users rather than a spammer.
Digg was ailing before that (as I recall, the Digg Patriots and the clique dynamics were a factor), but traffic took an abrupt dive at that point.
Artistic rendering of the debacle: https://secure.flickr.com/photos/25036088@N06/3424896427/siz... https://secure.flickr.com/photos/25036088@N06/4192738180/siz... https://secure.flickr.com/photos/25036088@N06/6642064613/siz...
I believe there were "sponsored" posts as well.