The original box itself was way more expensive than the Toniebox, like double the price, but I think they've made it considerably cheaper when they released the second hardware version of it. And the original box still works until today, continues to be supported by their app and has already been built in a very sturdy way (I've opened it up once to add magnets inside, so the figurines stick on it, which they normally don't do - that's the one thing the Toniebox people got right).