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You talk about the chicken-and-egg problem when using a phone, but doesn't your course itself present one? To do the course, you need to have fairly good computer skills, and that assumes someone handles the purchase for you. How many seniors are actually in that position, and how many are completely lost when it comes to any digital devices?

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I'm not sure how would you like author to address that. If a user is not able to navigate any computer, he won't even reach the course or any advertisement. He needs at least some help to start out.

Also, to be fair, the site has a clear video that shows step-by-step process of ... purchasing the course.

I think our senior population changes and there are plenty of them that had contact with desktop and touchscreen devices, but get easily confused and can't keep up with updates. I know many such people and would love something like that, but translated.

A print book would be a fine way to address the problem. While this book won’t be able to show video, it could still do a lot with text and screenshots. And then, videos could be moved into the companion app.

Yes, exactly, thank you.

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