The ultimate success of this strategy depends on what we might call the enterprise AI adoption curve - whether large organizations will prioritize the kind of integrated, reliable, and "safe" AI solutions OpenAI is positioning itself to provide over cheaper but potentially less polished alternatives.
This is strikingly similar to IBM's historical bet on enterprise computing - sacrificing the low-end market to focus on high-value enterprise customers who would pay premium prices for reliability and integration. The key question is whether AI will follow a similar maturation pattern or if the open-source nature of the technology will force a different evolutionary path.