Expect more of this as they scramble to course-correct from losing billions every year, to hitting their 2029 target for profitability. That money's gotta come from somewhere.

> Price hikes for the premium ChatGPT have long been rumored. By 2029, OpenAI expects it’ll charge $44 per month for ChatGPT Plus, according to reporting by The New York Times.

I suspect a big part of why Sora still isn't available is because they couldn't afford to offer it on their existing plans, maybe it'll be exclusive to this new $200 tier.