You realize they already have their own ARM CPUs and run their own NVME drives with their own controllers right? And these generally outperform others in the same class.

And all this ignoring that kindle and Alexa are both market-defining products that either dominated (kindle) or created a new market that didn’t really exist before (Alexa).

There’s valid criticisms to levy, but try to be dispassionate and analytical as emotional comments don’t raise the bar for discussion. For example, I don’t really see how Alexa is really all that different from the design of any other smart speaker. They all appear to be fungible with different ecosystems accessible to them. Not sure about TV and phone products, but I’m not aware of any competitive ebook readers that offer a competitive mix of ease of use, price, etc (haven’t looked in a long time so my perception here may be dated).

And it’s important to note that they’re focus on training acceleration with these chips which is the path Google took with their chips. No reason to believe that they won’t be successful here for similar reasons in that a purpose built accelerator can outperform a general purpose design like a GPU.