Amazon is rapidly developing its own jargon such that you need to understand how Amazon talks about things (and its existing product lineup) before you can understand half of what they're saying about a new thing. The way they describe their products seems almost designed to obfuscate what they really do.
Every time they introduce something new, you have to click through several pages of announcements and docs just to ascertain what something actually is (an API, a new type of compute platform, a managed SaaS product?)