That is exactly why it's so dangerous and effective versus your example.
What good does that do? It is pretty rare for companies to get an EV or OV certificate, since it is more expensive and more hassle than a DV cert, and even when they do, the name on the cert isn't always what you expect since it might be the name of the owning company, not the brand you are familiar with.
Whois on DNS isn't always reliable either, since it often just points to another company that provides a dns service (such as AWS).
That's the real problem with domain trust these days. Companies go out of their way to make sure you know to only visit official links, and then do stupid stuff like buying vanity domains for one-time deals, or make you click through mailchimp tracking URLs because marketing tracking is more important than your customers falling for phishing. Those vanity domains then end up expiring, and now emails and web links that used to go to an official $brand server are all ready to be swooped up by scammers. Customers never stood a chance.
This isn't a TLD problem. It's a shitty company problem.
Another issue is that they can make password management more of a chore. Every time I need to look up my Microsoft login, I have to remember to actually look up “live.com”. Except sometimes the login page is served from “microsoft.com”. Oops, you forgot your password and reset it; now your password for the other domain is out of date. Utterly ridiculous behavior from a company of their stature.
But if I saw a link tomorrow for hackernews.shop and I went there, I'd be very suspicious.
So no, I don't trust that I'm on HN because of I put any trust in the domain "news.ycombinator.com" signifying anything. I only trust that I'm on same HN that I was on yesterday because the domain matches exactly the reference value. But the domain name could be anything, as long as it is stable.
Is Hacker News asking for my credit card or impersonating any other site?
EDIT : and ninjaed...