They may have just been shopping for a computer, maybe even a dell. Or maybe they need a computer for their kid and don't have the means to afford one and are more likely to fall for a scam advertising a good deal on a computer than for any other scam.
These all add to the probability that someone falls for a scam. Phishing is all about casting a wide enough net that the probabilities align against some of the people you hit at the time you hit them.
Victims are not just uninformed. They are also compromised, and/or incentivized to believe this particular scam, and/or unlucky enough that the scam takes place when they were recently engaged in activity that makes the scam more believable.
Seeing dell.computerdealshop.com will snap a lot of people out of it where seeing dell.shop would not have.
It isn't. People fall because probabilities align. Something can catch their eye to knock them out of it.
A bad URL is a bad probability (for the scammer) in the chain, a really good URL is another good probability. If your assessment is that both URLs look equally good/bad to you, I, of course, won't deny that claim about your own experience. But to my eye, dell.computershop.com looks pretty bad and dell.shop looks pretty good.
I only answer my phone if I'm in the middle of getting a loan and so expecting a call from some unknown number at any time, and even then some numbers look too phishy to answer. The last time I got a loan I got a call from a local area code near the bank, answered, and found myself talking to a scammer about a loan. It was confusing, I believed it was the bank at first! Everything needed to align for them to get that far, including the phone number looking legit to my eyes. To someone else's eyes a number halfway across the country may have looked just as legit. Or the nearby number may have looked instantly bogus. This is exactly my point!
Remember that Google was (is?) trying to remove the URL bar. Not just because it reinforces search as the main product and gateway to the web, but also because URLs are kind of hard for most people.
Which brings us to the original argument: is this a reason to ban gTLDs? Surely the cost of banning gTLDs outweighs the enormous benefits of making it easy for society's productive users to find names they like.
We also shouldn't discount the incredible benefit of having additional namespaces and markets positioned against domain name squatters. gTLDs linearly increase the costs to squatters. Good names can be found with lots of alternative gTLD offerings, which greatly increases the supply side for builders and entrepreneurs.
Ultimately gTLDs probably won't be banned simply because there's money to be made by the ICANN and registrars.
And I don't think gTLDs should be banned! But I don't like bad arguments even when they support my preference.
I now ask businesses like these "what number will you call me from" and I put that in my phone as a contact, so that my phone will ring. If they call me from any other number I won't see the call.
If you don't agree I have a computershopthatisreallycoolandcheap.com to sell you.
Would love to see citations for that.
I see this and raise you HP using domains like h30434.www3.hp.com for decades now. They only started to disappear fairly recently. Many companies will do it and people don't really care.
That is exactly why it's so dangerous and effective versus your example.
That's the real problem with domain trust these days. Companies go out of their way to make sure you know to only visit official links, and then do stupid stuff like buying vanity domains for one-time deals, or make you click through mailchimp tracking URLs because marketing tracking is more important than your customers falling for phishing. Those vanity domains then end up expiring, and now emails and web links that used to go to an official $brand server are all ready to be swooped up by scammers. Customers never stood a chance.
This isn't a TLD problem. It's a shitty company problem.
Another issue is that they can make password management more of a chore. Every time I need to look up my Microsoft login, I have to remember to actually look up “live.com”. Except sometimes the login page is served from “microsoft.com”. Oops, you forgot your password and reset it; now your password for the other domain is out of date. Utterly ridiculous behavior from a company of their stature.
But if I saw a link tomorrow for hackernews.shop and I went there, I'd be very suspicious.
So no, I don't trust that I'm on HN because of I put any trust in the domain "news.ycombinator.com" signifying anything. I only trust that I'm on same HN that I was on yesterday because the domain matches exactly the reference value. But the domain name could be anything, as long as it is stable.
Is Hacker News asking for my credit card or impersonating any other site?
EDIT : and ninjaed...
What good does that do? It is pretty rare for companies to get an EV or OV certificate, since it is more expensive and more hassle than a DV cert, and even when they do, the name on the cert isn't always what you expect since it might be the name of the owning company, not the brand you are familiar with.
Whois on DNS isn't always reliable either, since it often just points to another company that provides a dns service (such as AWS).
[0] sigh Apparently nothing is wrong with it, as it redirects to apple.com. So much for that example; take in the spirit intended.
A basic personal protection is to not trust anyone who initiates contact with you, no matter who they say they are or what they know about you. Verify by contacting them independently instead.
Due to the widespread usage of 3+ common TLDs (com, org, net, etc.) and arbitrary third-level domains, people have been trained that the second-level domain is the one that matters. Now that gTLDs are more common I've needed to retrain my brain that the TLD is also a necessary heuristic for authenticating websites.
I am not sure what a better solution could be. The idea of EV certificates was good but executed poorly. Maybe a way to link certificated to business IDs.
I do however still prefer more gTLDs to minimize domain squatting.
The idea was bad.
Anybody can open the Dell Flower Shop. They can call their company Dell Inc. and register the domain dell.shop and they're not doing anything wrong, because they're in a different industry and nobody is going to confuse a tulip with a laptop. And then they could get an EV cert that says Dell Inc. -- because that's who they are.
Which is why EV certs are worthless. Just because it says Dell doesn't mean it's that Dell. There can be arbitrarily many companies with the same name in different industries or locations. But then what is the certificate supposed to tell you that gives you more information than the domain name? The average person is not going to know a company's registration ID with the relevant secretary of state, or generally even what state they're incorporated in.