We've been floating the idea of giving everyone on the team Wednesdays off, fully paid, to read non-technical material while they're benched. We haven't done it yet because I pay rent and am worried that maybe we aren't good enough at sales to generate that much surplus... but deep down, I think it'll make a smarter team and that'll pay for itself.
And the only reason that it's non-technical material is that it's just assumed that people are reading every other day, and we thought a break into psychology/fiction/whatever would keep the brain well-oiled.