They’re fighting a calcified perception in the corporate IT market that the standard “unit of scale” should be a dual-socket system, because they have a differentiated product in EPYC that shines single-socket.

This likely still remains a major market barrier for them: Outside of the always-be-optimizing hyperscalers, “ordinary” datacenter buyers tend to follow old patterns and rules of thumb from generation to generation.

AMD chips have more cores than Intel chips, so pushing for a single powerful CPU means "Buy AMD, not Intel."

Of course they'll like it even better if you bought two AMD chips instead of one, but they probably don't care as much whether you put those chips into one server or two.

> It does but it also seems like AMD is saying just buy one CPU, which is weird because you’d think they would want you to buy two to double the profit.

The are saying "buy a single EPYC instead of two of our competition".