I find it very intuitive, but maybe it's because of a missing link or two.
Boolean arithmetic sometimes uses + for OR and * for AND. When considering only zero and non-zero values, the semantics are the same. 1 + 1 + 0 is non-zero, 1 * 1 * 0 is zero. Substitute + for OR and * for AND, and you wind up with the "same" result.
From the linked article:
> one is „and data“, the other is „or data“.
Structs/records/product types fit the description of "and data", because it's a compound value comprised of this type AND that type AND that other type, etc.
Unions/sum types fit the description of "or data" because it's either this type OR that type OR that other type.