And speaking as an ex-salesperson, this general model is extremely relevant when attempting to persuade someone to change. Within the narrow confine of a single decision, different people are at different places in a hierarchy like this, and you are wasting your time if you argue at the wrong level.
It’s important to remember that placement in the hierarchy with respect to a specific choice is not a value judgment about a human being. I spend a lot of time daydreaming about programming languages, but when there’s a plumbing problem in my house I just want it fixed. Someone might be a latte-sipping derivatives poet but happy to hack together some Perl to process some data feeds.
It’s up to you of course, but I find I get a lot less out of essays I read if I get sidetracked into making value judgments about the authors. If there’s something there worth thinking about, why let the other stuff distract you?