An internet without ads would be amazing.
In fact, let me write up a kickstarter proposal.
But in seriousness, an internet without ads is about way more than just not seeing banner ads. Penny Arcade puts it very well:
"Not having ads would create a chain reaction that would lead to a bunch of other interesting stuff. Without the almighty 'pageview' to consider, why not populate the RSS with full comics and posts? Why not enable and even encourage apps, first and third party, for people to read it however they damn well please?"
I think they are appealing to their community, and people who find stuff like child's play, pax and the rest to be great.