Yes, pretty much.
That’s why they still use the same 2021 screen, they now only have one size, the board is basically a Mac mini glued inside a screen and they barely produce any.
It’s not even stocked at most retailers.
Firstly, look at any tear down. The boards aren’t identical. Beyond that, it still requires specific tooling, specific power delivery and engineering, as well as parts that aren’t shared.
So in your weird business view, you think Apple is doing all of that regardless of market share. For what purpose?
Then beyond that, they also spend significant money to market it, and again you believe they do so despite a lack of market?
Beyond that, they have expensive retail spaces and many products vying for attention. Yet they dedicate significant amounts of space to a product you claim has no market? You also claim they're not stocked at most retailers, yet I can walk into the Best Buy and Staples near me and they have iMacs available. So what incentive would they have?
If everything you say is true, then you must surely think Apple is both incredibly stupid and flushing billions of dollars away on a product line that isn’t selling?
How about we try approaching this the other way, and you explain why you think Apple would do such a thing, year after year?
Yes, very much and that’s a good question. I guess they consider the iMac to be important in the branding they want to maintain but money wise, hard to explain.
They believe in it so much they are already discounting it right now. A brand new product.
It was made completely irrelevant by the Mac Mini lineup with which is a better alternative if you want a desktop.
> Then beyond that, they also spend significant money to market it
Apple barely does any marketing for the iMac.
That’s a lot of mental hoops to jump through. Would the simpler answer just be that you’re wrong?
And Apple does the same amount of marketing for its iMac as it does for every other Mac.
Also, Where are you seeing M4 iMacs at a first party discount? Certainly not on the Apple Store.
Which evidence? All the evidence points to the iMac being a massive dude slowly being phased out. I don’t think I’m jumping through weird hoops. I think you are in denial because you somehow want the iMac to be a wanted product for a reason I fail to understand (are you on the iMac team?).
> And Apple does the same amount of marketing for its iMac as it does for every other Mac.
Very funny. Apple does significant marketing for the laptop here in Europe. The iMac could at well not exist.