In summary, Netflix told all their employees that they are so amazing at their job, they are the top 10% of the whole world, they are like NFL athletes. If they don't perform to top tier levels, they'll be shown the door.

Here's a thought experiment: pretend that Netflix is lying and that their employees are not actually made up of the top 10% of talent industrywide. Let's for this thought experiment assume the realit is that they have slightly above average talent because Netflix pays slightly above industry average.

But now they've convinced those employees that they're not just slightly above average, they are like elite NFL players. And that means they have to work like elite NFL players. Netflix convinces their employees to work XX% harder with longer hours than the rest of the industry because they think they are elite.

"Only amazing pro athlete geniuses can work here" is way more motivating than "You have to work yourself to death with extra hours to make quota or you're fired!" because it's a manipulation of the ego.

I think this thought experiment is closer to reality than Netflix or their kool-aid-drunk employees will admit, and that Netflix's "pro athlete" culture is worker-harming psychological manipulation.