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Aha I see clearly now. So that is my Reddit make you reload a comment thread when you click the 'expand thread' sometimes. To get more add views? I just thought it was inline with all their other crappy ux choises.

In this case they want to increase some KPI instead.

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Christ. Some people are willing to believe anything when it affirms their baseless beliefs. You’ve taken some reply that was about another situation entirely and let it convince you. I can think of multiple more likely explanations. Enough for this to at least be in the “who knows?” bucket.

Ye I had a revelation about something totally unrelated, when reading about one KPI hack, that the Reddit load new page upon clicking expand comment, also most likely is one.

What would be a good reason for that, that is not KPI hacking? The extra text is bogger all bandwidth wise.

Social networks hook users in with the one little trick ... click here to find out why you should be using it too.

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