The goal of many software engineers is to build software / systems they can be proud of. They love software and the machines it runs on.
Many people here have Arduino projects, 3D printers, home servers, and similar hobbies.
A few weeks ago, I was looking for compression algorithms for a particular use case and came across Brotli[0]. I was surprised to learn it was developed by Google. That realization hit me hard. Google used to be a hub for this kind of innovation. Projects like Brotli aren't built to maximize personal profit; they're driven by passion and a genuine love for software engineering.
It's clear that the industry is shifting from being geeky and nerdy to being more business and management focused.