Yeah. The big draw was always that excise taxes on alcohol were much lower in France, but the EU guaranteed a right of individual duty-free import for personal use - so the UK couldn't make the money back on entry tariffs.

I'm very fond of British food, and there are certainly some things that are better got in our supermarkets than in France. Less than the other way round, though, and without the cheap booze to offset the cost of the trip I can't see many French people coming to the UK for good Madeira, pies, or Marmite...