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Apple isn't a great example of that TBH. Their user interfaces are highly inconsistent, and not very discoverable.

OK, shake to undo is obscure as hell. But Apple is historically the example of app consistency with platform norms and feature discoverability through progressive disclosure. The HIG are not always followed, certainly not as often today as before, but they are the model everyone else emulates poorly.

My real point was that I want them to have competition so I can have options I like.

Calendar: Adding a new event is a red "+" in the upper right corner. In Reminders, it's a blue circle with a white "+" in the lower left corner. New message in the Message app is a square with a pencil in it. New Contact is a blue "+". This only scratches the surface. Their apps are all inconsistent, sometimes in minor ways and sometimes in very confusing ways, and many have "hidden" features behind gestures that you would only discover by accident or by having someone else tell you about them.

Maybe they think everyone just uses Siri for this stuff; I don't and never will, so it's annoying.

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