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I guess on the flip side, how many of those comments are from anyone in Jaguar’s market? Jaguar is a luxury brand. It doesn’t seem dismissibly stupid for it to act like other luxury brands as opposed to Toyota.

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Jaguar was a luxury brand. They lost their A-list status years ago.

Do they still position themselves as a luxury product? I know two people who own Jaguars, and they certainly treat them like luxury objects. (They were also probably buying high-end lines, if those existed at the time.)

> Jaguar is a luxury brand.

Jaguar is not a luxury brand

No one poor buys a new Jaguar. People who buy used jaguars do so in part for status.

Being a luxury brand isn’t anything to do with quality. Cadillac is a luxury brand and also not very good.

It's a brand for expensive products.

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